Privacy Policy
1. General
As a data controller, Shark Spin UK legally required under gambling regulations to process personal data from players in order to provide gaming services and related features. This Privacy Policy outlines what personal data we collect, how we use it, and for what purposes. It also explains how your data is protected and describes your legal rights in relation to its use.
We may update this policy from time to time. While we will make reasonable efforts to inform you of any changes, we encourage you to review this Privacy Policy periodically.
2. Information We Collect
The personal data we may request and process includes, but is not limited to:
- Information submitted when completing registration forms or any other data provided through the Website or by email, such as your full name, date of birth, email address, and phone number.
- Communications exchanged with us via the Website, email, live chat, or any other channel.
- Your full account transaction history, whether conducted through the Website or other means.
- Website login data, including traffic information, IP address, browser and device details, web logs, activity records, and other system-recorded data.
- Documents and verification materials reasonably requested to confirm your identity, process payments, or conduct anti-fraud checks — such as passport scans, payment slips, or bank statements.
- Responses to surveys or any other customer assessments we may conduct from time to time.
3. How We Use Your Information
We process the personal data we collect in order to deliver our services effectively. Specifically, your data may be used for the following purposes:
- To provide the gaming services you request, along with related features available on our Website.
- To manage your bets and transactions, including payments made via credit card or online payment systems.
- To offer customer support, including assistance with account creation and management.
- To verify your identity and carry out required compliance checks in line with regulatory standards.
- To keep you informed about promotional offers from us or, with your explicit consent, from our selected partners, affiliates, or associates.
- To meet our legal obligations, particularly those relating to anti-money laundering (AML) and counter-terrorism financing (CFT) regulations.
- To detect and prevent fraud, misuse of our terms, money laundering, and other unlawful or irregular activity through monitoring and transaction analysis.
- To analyse customer trends and preferences through market research and optional surveys.
- To conduct research and statistical analysis using aggregated, anonymised data in order to improve our services.
4. Marketing Communication
Unless you have opted out of receiving promotional materials, we may use your personal data — including your email address and phone number — to send you marketing communications about our products, services, and promotions. This may also include information from our business partners, such as casino game providers.
If you wish to stop receiving such communications, you may opt out at any time through your account settings or by contacting our customer support at [email protected].
Please also note that by accepting any prize or winnings from us, you consent to the use of your name or nickname for promotional purposes without additional compensation, unless prohibited by applicable law.
5. Obtaining Personal Data
We will not collect personal data about you without your knowledge. In some cases, however, certain data may be collected automatically as a result of your use of our services or your interactions with us.
We may also lawfully receive personal data from third-party online vendors and service providers, such as fraud prevention companies. We may additionally engage third-party providers to deliver technical support, process online transactions, or supply gaming content.
Please be aware that we may have access to information you provide to such vendors or service providers. We will handle and protect any personal data obtained in this way in accordance with this Policy. Any information shared with third parties outside the company will only be disclosed in line with this Privacy Policy, and we will take all necessary steps to ensure that our agreements with third-party providers include appropriate protections for your personal data.
6. Data Recipients
We may share your information with other entities within our group of companies and with our business partners. This includes parent companies, their parent companies, subsidiaries, and other companies with whom we have established business relationships. Data processing may be carried out by us or by another entity within our group, which may in turn engage a third party for this purpose.
Certain employees — including our Money Laundering Officer, Payments and Anti-Fraud analysts, Customer Support agents, Customer Retention team members, VIP player managers, and other relevant staff — may also access your personal data as required to perform their duties and assist you.
All employees who have access to or are involved in the processing of player data have signed confidentiality agreements, in accordance with applicable gaming, data protection, and privacy laws.
7. Releasing Data to Third Parties
We do not sell or rent your personal data to third parties.
We may disclose your personal data if required by law, regulation, legal subpoena, or warrant. We may also share it with regulatory or law enforcement agencies where we believe it is necessary to protect the legitimate interests of the company, its customers, or any third party.
Personal data will only be disclosed to third parties in the following circumstances:
- Where required by law.
- To fulfil our legal and regulatory obligations to relevant licensing authorities and any other applicable regulators.
- Where disclosure is necessary to protect the safety of the company, its players, or others, to investigate fraud, or to respond to a government request.
- Where our marketing service providers require the data to carry out their services.
- To any other third party where applicable and necessary.
We use third-party providers to process limited personal data on our behalf. These providers support the Website in areas such as hosting, marketing, analytics, service improvements, and email communications. We ensure that all transfers of personal data to such recipients comply with applicable data protection legislation.
Our Website may also include social media features, such as share or like buttons, provided by platforms such as Facebook. Where data is collected through these features, its processing is governed by the privacy policy of the respective platform.
In the event of a merger, acquisition, or partial acquisition of the company, customer personal data may be included in the transfer. We will notify players by email prior to any such transfer taking place.
Please note that our content may contain links to third-party websites for reference purposes. We are not responsible for the content of these external sites, which may have their own privacy policies and data processing practices.
8. Data Retention
Both you and the Casino may close your player account at any time, as outlined in our Terms and Conditions. Following account closure, we will retain your personal data for as long as required by law. This data will only be used if requested by competent authorities in connection with financial, fiscal, or fraud-related inquiries, money laundering investigations, or other legal matters.
We may also retain anonymised versions of your data to improve our content and marketing communications, provided no automated decision-making is involved.
Please note that under anti-money laundering regulations, we are obliged to retain personal data submitted during registration and throughout the active period of a player account for a minimum of five years from the date of the last transaction or account closure.
9. Security of Your Data
We acknowledge that collecting and processing personal data for the purpose of managing player accounts is subject to strict legal data protection requirements.
We are committed to protecting your personal data and respecting your privacy in accordance with best practices and applicable regulations. All reasonable precautions will be taken to ensure that the data you submit to us remains secure at all times.
Player accounts are accessible only via a unique player ID and password. You may also enable two-factor authentication (2FA) for additional protection against unauthorised access. You are responsible for keeping your login credentials confidential and ensuring they are not accessible to others.
10. Cookie Policy
When you visit our Website, our systems automatically collect certain information about your visit, including your browser type, IP address, and the referring website. This may be done in collaboration with our platform providers and partners, from whom we may receive general demographic or usage data. We do not use automatically collected information to identify you personally without your additional consent.
To collect this information, we use cookies and similar tracking technologies. Cookies are small text files stored on your device when you visit our web pages. Some cookies are essential for the Website to function, while others enhance your experience and help us deliver a better service. The types of cookies we use are as follows:
- Required cookies: enable core navigation and basic functionality, such as access to member areas of the Website.
- Functional cookies: allow us to analyse how you use the Website and remember your preferences — such as language or region — so we can offer a more personalised experience.
- Advertising cookies: help us measure the effectiveness of our content and marketing campaigns. These cookies are provided by our partners to track website visits and new player registrations. We do not share personal data such as your name or email with affiliated partners through these cookies, though your site visit data may be combined with data collected from other sources by third-party providers. Such external processing is governed by the privacy policies of those providers.
We also use a number of third-party service providers who place cookies on our Website to deliver their services. These may include tools that help us improve your experience, measure Website performance, and assess the effectiveness of our marketing campaigns.
Most browsers accept cookies by default. You may choose to block or delete cookies by adjusting your browser settings. However, please be aware that doing so may limit certain features and functionality of our Website.